Set to compete!

"In setting its prices, the company must also consider competitors' costs, prices, and market offerings. Consumers will base their judgments of a products value on the prices competitors charge for similar products." (Marketing : an Intro by Kotler pg 269) The Majority of cook books go for way above the asking price of the TLC cook book. $40, $50, even up to $80! Not us! You get more with our book at a fraction of the price! Why wait? Pick up a copy of the Taste Like Chicken cook book today!

Happy holidays!

Have an Exotic food spread for the holidays! Shown is pork shoulder and a spread of different sausages.

More than meat

Ever tried a dragon fruit? Also known as "pitaya" they are native to parts of South America and Asia. With a great tangy flavor, you will love the recipes we have put together with them!

Great holiday price!

At $24.99 the TLC cook book couldn't be easier to get behind. For that great value you can change the way u cook! You can open up a huge array of flavors that you never thought of before! Only $24.99 to sculpt the future of your culinary prowess!

"As a part of a companies overall value proposition, price plays a key role in creating customer value and building customer relationships" (Marketing : an Intro by Kotler pg. 259)

New twist

A quick update on our classic slider, now with ground elk! Get full cooking instructions on our updated online data base.

Were growing!

The reaction to the TLC cookbook has been phenomenal!  We want to say thank you for making our book great. Keep telling friends and relatives how much you love to cook exotic! Because of the new growth we will now be extending our online data base with even more great exotic foods! "If the new product satisfies the market, it will enter a growth stage, in which sales will start climbing quickly. The early adopters will continue to buy and later buyers will start following their lead, especially if they hear a favorable word of mouth"  (Marketing : an Intro by Kotler pg. 248.)

Along with updating the online data base, look for updated]s and substitutes to your already great recipes. Check in often, you never know what's changed! "The company might also try modifying the product - changing characteristics such as quality, features, style or packaging to attract new users and to inspire more usage." (Marketing : an Intro by Kotler pg. 249)

Get more for what u pay for

At the low price of $24.99 one would expect this book to be just okay. But don"t let the price fool you. The TLC cookbook has over 300 pages of recipes, glossaries on ingredients, info on suppliers, back history of ingredients and much more. All that paired with an updating online data base, you get way more for less. 

"More for less. Of course, the winning value proposition would be to offer 'more for less.' Many companies claim to do this. And in the short run, some companies can actually achieve such lofty positions." (Marketing : an Intro by Kotler pg 191)